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Get to know the Norms Hemorrhoid Treatment Cream (Big Squeeze, 2oz, 5% Lidocaine)

Norms hemorrhoid cream box and tube, over‑the‑counter hemorrhoid cream relief
Hemorrhoid cream with Lidocaine for effective Hemorrhoid Treatment. maximum strength hemorrhoid cream for pain relief and skin protection.
Wall Street Journal Article Feature on Norms Hemorrhoid Products
Lifestyle shot with headline “The Cream of Your Dreams,” Norms hemorrhoid cream
Big Squeeze 2OZ tube of Hemorrhoid Cream for maximum relief and treatment with Lidocaine.
How to use the Hemorrhoid Cream for effective hemorrhoid treatment with lidocaine.
The Full Norms Treatment products: wipes, cream, and spray, for cleansing and relieving discomfort from hemorrhoids.
Instructions on how to use finger cots with hemorrhoid cream
The Better Choice chart comparing norms, pharmacy brands, and holistic brands for relieving pain from hemorrhoids
Humorous image featuring Norms Hemorrhoid Cream and witty taglines about hemorrhoids and pain relief.

Norms Hemorrhoid Treatment Cream (Big Squeeze, 2oz, 5% Lidocaine)

A maximum strength hemorrhoid cream designed for rapid relief from pain, itching, burning, and discomfort—plus swelling reduction for faster recovery. Made with 5% lidocaine (maximum OTC strength) to numb fast and phenylephrine HCL to help shrink swollen hemorrhoidal tissue and ease pressure.

Aloe and glycerin help soothe and protect irritated skin by creating a comforting barrier that supports healing and helps keep things from getting worse. The formula is paraben-free and fragrance-free, so you get strong relief without extra junk.

The 2 oz tube is the value play: it contains twice the amount of cream as most competitors for about the same price, so you get more applications and fewer “I’m out at the worst time” moments. Use as part of the full routine—spray for quick, no-mess relief when you need speed, and cream for deeper coverage and longer-lasting protection when you can take a moment to apply thoroughly.

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$29.99
BUY NOW ON amazon logo amazon logo

Lidocaine 5% hemorrhoid cream logo

The most lidocaine we can legally put into a cream

The Better Choice Norms Icon

Free of parabens, fragrances and Phthalates. Hypoallergenic. Dermatologist tested.


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NUMBS

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HEALS

Education Station

Soothes the pain, heals the problem. Relieves itching, burning, and swelling while creating a protective barrier for lasting comfort. It’s targeted relief where you need it most. Got questions? We’ve got answers.

Our Maximum Strength Formula

Relief that targets where it hurts most. Our Hemorrhoid Cream formula delivers powerful, focused care to soothe pain, reduce swelling, and heal irritation.

This is more than just a cream—it’s a medical-grade product designed for maximum relief and long-lasting protection. Every FDA-compliant ingredient plays a precise role in tackling discomfort head-on, so you can feel like yourself again.

Let’s take a closer look at what makes this cream so effective.

Lidocaine (5%)

Local Anesthetic
Numbs the area to quickly relieve pain and itching

Lidocaine is the MVP of pain relief, numbing the affected area almost instantly. It’s the highest concentration allowed in OTC products and provides targeted comfort so you can move on with your day.

Phenylephrine HCl

Vasoconstrictor
Tightens blood vessels to reduce swelling and relieve pressure.

Phenylephrine HCl helps by narrowing blood vessels, which brings down swelling and eases that uncomfortable pressure and itching. It’s like giving the affected area a little reset, so you can get on with your day without constantly noticing it.

Glycerin

Protectant
Forms a protective barrier to promote healing

Glycerin locks in moisture and keeps sensitive areas hydrated, ensuring the skin stays soft, soothed, and less prone to irritation during healing.

Aloe

Soothing Agent
Calms, hydrates, and helps heal irritated skin

Aloe is like a gentle hug for irritated skin. It cools, soothes, and keeps the area hydrated, which is a big deal when dealing with hemorrhoids. Plus, it helps the skin heal faster and stay calm.

Frequently Asked Questions

What makes Norms Hemorrhoid Cream different from other brands?

Norms is specially formulated with 5% lidocaine—the most allowed in an over-the-counter cream—to provide maximum strength relief. It’s also paraben-free, fragrance-free, phthalate-free, hypoallergenic, and dermatologist-tested for your peace of mind.

Can Norms Hemorrhoid Cream be used with other hemorrhoid treatments?

Yes, Norms Hemorrhoid Cream can be used in combination with wipes or suppositories, but consult your doctor if you're using multiple treatments.

How often can I use Norms Hemorrhoid Cream?

You can apply the cream up to three times daily or after each bowel movement, as directed.

Does Norms Hemorrhoid Cream provide immediate relief?

Yes, the formula includes lidocaine and phenylephrine for rapid relief from pain, itching, and swelling.

Can Norms Hemorrhoid Cream help with swelling?

Yes, the phenylephrine in the cream helps reduce swelling by shrinking hemorrhoidal tissue.

Does Norms Hemorrhoid Cream leave a greasy residue?

No, the cream is designed to absorb quickly into the skin without leaving a greasy residue.

Is Norms Hemorrhoid Cream suitable for sensitive skin?

Yes, it is formulated to be gentle and effective for all skin types, including sensitive skin.

Norms Hemorrhoid Treatment Cream (Big Squeeze, 2oz, 5% Lidocaine) Drug Facts

For the official-looking FDA-compliant version of our Drug Facts panel, check out the product images. We wrote them out for you below just in case.

Active ingredients Glycerin 20%, Lidocaine 5%, Phenylephrine HCl 0.25%.

Uses • Helps relieve the pain, itching, and burning associated with hemorrhoids. • Temporarily shrinks hemorrhoidal tissue. • Temporarily provides a coating for relief of anorectal discomforts. • Temporarily protects irritated areas and inflamed perineal skin.

Warnings For external use only.

When using this product • Do not exceed recommended daily dosage unless directed by a doctor. • Do not put this product into the rectum by using fingers or any mechanical device or applicator.

Ask a doctor or pharmacist before use if you • Have difficulty in urination due to enlargement of the prostate gland. • Have diabetes, heart disease, high blood pressure, or thyroid disease. • Are presently taking a prescription for high blood pressure or depression.

Stop use and ask a doctor if • Condition worsens or does not improve within seven days. • Bleeding occurs.
If pregnant or breastfeeding Ask a healthcare professional before use.Keep out of reach of children. If swallowed, seek medical help or contact a Poison Control Center right away.

Directions • Adults: Apply up to 3 times daily or after each bowel movement. When practical, cleanse the affected area with mild soap and warm water and rinse thoroughly. Gently dry by patting or blotting with toilet tissue or soft cloth before each application of this product. • Children under 12 years of age: Consult your pediatrician.

Other Information Store at 15°–30°C (59°–86°F) to avoid melting.

Inactive Ingredients Aloe barbadensis leaf extract, BHA, cellulose gum, cetyl alcohol, citric acid, disodium EDTA, ethylhexylglycerin, glyceryl stearate, mineral oil, panthenol, phenoxyethanol, propyl gallate, propylene glycol, sorbitan olivate, steareth-21, stearyl alcohol, tocopherol, tocopheryl acetate, water, xanthan gum.

  • 5 stars: 51 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
i
isaac
Doing great job

After meny years of using cream all kind , this the best one so far keep me comfortable all day. Just buy it.

B
Blaze
A must buy

Amazing stuff. Its got the medication you’re looking for minus all the preservatives and toxins big pharma companies try to sneak in. I can throw prep h out and rest easy using a safer product in such a sensitive and absorbent area. Plus the packaging is cute. I can leave it sit out and not feel embarrassed.

V
Veronica S.
Love the kit works well

This is a great pain relief for hemorrhoids. The lidocaine numbs pain fast and is the highest potency you can get without a prescription. Works very well on first application.Targeted formula calms flare-ups quickly so you can get back to normal. Includes 24 multi-color finger cots for hygenic application.

R
Rusty
Good stuff!

I’ve had hemorrhoids for years and always trying to find something new. I could say that this product made me feel comfortable, it was effective, relieve my pain, it was easy to use, and a good value for the money.

A
Anthony M.
Easy and mess free hemorrhoid cream

The included finger guards are what makes this product stand out compared to others on the market. They provide a sanitary barrier for those who do not want to apply the cream directly on the effected area. The cream itself is high quality and great for the price. There is instant relief when applying and it's extremely effective after a few days of use. Happy with the product and would purchase again for future flair-ups.

c
coramdayo
5% Lidocaine Hemorrhoid Cream

I have struggled with hemorrhoid issues due to constant diarrhea for the last 20 months after receiving chemo. What drew me to selecting this item for review is that it has 5% lidocaine. That is the strongest that you can get over the counter. I also like that it doesn't have a large amount of petroleum as an active ingredient. It is a white, lightweight cream. I like that it comes with finger cots even though I already have quite a few on hand. I believe that's a thoughtful and helpful item to include in the package. I will come back and update after I have used it for a week or more since I don't believe that basing my review on a one-two time use would be helpful.

A
Amazon C.
Soothing, Colorless and Odorless

The cream is supplied in a tube with a childproof cap that requires the user to push down and turn. The cap can remain easy to remove simply by not tightening it fully which is what I did because I don't have young children. The package contained 20 colorful finger caps to use when applying the cream. I found I was able to wash my hands while wearing the finger cap, dry it and roll it off easily for reuse a few times.The cream itself is odorless colorless and soothing to use. I do not have hemorrhoids but I do sometimes eat very spicy food that can be hot on both ends. I found that the cream was very effective at preventing the after burn that results form eating very spicy food.I also tried using the cream "off label" around my eyes to minimize the swelling and bags. It was not irritating in this location either.

S
Southern Y.
Quick, soothing relief

I honestly don't care for cream, and prefer suppositories for ease of use, but they give you plenty of finger costs to make it less gross, and cream does work a lot faster. This cream was soothing, without stinging, and did help relieve the itch and swelling. Suppositories will probably still be my go to, but this will be a nice backup when I run out of suppositories, or when I need quicker relief.

D
D. J.
Larger than others and effective

This product delivers on what it promises. The tube is a generous 2oz size, which is larger than many comparable creams and means it lasts a good while. There’s no noticeable scent, which I appreciate in something meant for sensitive use it keeps the experience clean and straightforward.The lidocaine really does its job here. It numbs and soothes quickly, bringing fast relief from pain and itching. The added ingredients like phenylephrine help with swelling, and the aloe and glycerin give it a smooth, hydrating feel instead of being greasy or messy. The texture spreads easily and absorbs well, so you’re not left feeling sticky.Altogether, this is a well-rounded treatment that combines maximum-strength numbing power with soothing ingredients. If you’ve dealt with discomfort and need something reliable, the effectiveness and the larger tube size make this a practical choice.Overall I'm very happy with it. I also appreciate the little finger gloves it comes with.

R
Rob
Hemorrhoid Cream

This cream works fast and provides real relief! The lidocaine numbs the pain and itching almost instantly, and the swelling goes down quickly thanks to the added ingredients. I really like that it has aloe and glycerin. It feels soothing and not greasy. The 2oz tube is generous compared to others I’ve bought, so it lasts a long time. Definitely the best hemorrhoid cream I’ve tried! The fact that it comes with finger cots deserves 5 stars just for that.

L
LTJ11
Fast, Soothing Relief in a Generous Tube

I was pleasantly surprised by how effective Norms Hemorrhoid Treatment Cream is.The 5% lidocaine works quickly to numb discomfort, and within minutes.The addition of aloe and glycerin makes the texture soothing, not greasy, and it doesn’t sting upon application.I also appreciate that it’s paraben-free, fragrance-free, and hypoallergenic, since I have sensitive skin and many creams cause reactions—this one didn’t.The “Big Squeeze” 2oz size is generous compared to other brands, so it lasts longer.Made in the USA is another plus for me.Overall, this is a thoughtfully formulated, highly effective cream that provides both immediate comfort and ongoing relief.

D
DWade
Ditch the yellow tube

I will NEVER buy the stuff in the yellow tube again. I was on the verge of going to the doctor to have it removed after 2 weeks with little improvement, decided to give this a try. What a huge difference! Pain control was much better and after 1 week it was completely gone. Worth every cent.

R
Rt. H.M.M.E.
A whole treatment

Like a bedtime story from Hrandma, I found it to be very soothing.

t
trishaj77
Good deal and it works

A .5 Oz tube from Walmart is $10, so this stuff is a good deal at $25 for two whole ounces. It's a really big tube. The little finger condoms are great too. The packaging is really cute. It doesn't heal hemorrhoids but it does numb them if itching is the problem

K
Karla

Works like it promises

N
Nicole
What can I say; it works.

I really appreciate this product. It worked great and eased my discomfort/pain significantly. It was nice they included the finger cots, although not strictly necessary if you practice good hygiene. The instructions were quite clear and easy to follow, but then again the product itself is quite straightforward. I think it's quite a good deal considering how much product you get, a great bang for your buck if you ask me. I'd highly and happily recommend Norms to anyone needing relief.

M
Marchelle M.
Happy

I’ve used this product twice and very happy!I definitely recommend this product compared to the store-bought stuff.

A
AUSTIN M.
works wonders.

this works so good. love this product.

l
lawoman
Hemoride help

Provided some comfort and seem fine for need but too soo to tell fully

A
Amanda C.
It worked for me

I really like the finger condoms for application. The product itself does work for me.

W
Wink
Comfort!

Recommend

T
THOMAS W.J.
Best I have found

Good

B
Buzzardbuyer
Very comforting!

Very soothing and easy to apply.

M
Momotaro
It works

This product really works for my friend. He likes it better than the over the counter product. He has horrible hemorrhoids and it helps with the itching and pain. It's pricey but since he likes it, I buy it.

YOUR 10-DAY RELIEF PLAN

We got your back, every step of the way

What To Use & When

Dealing with a flare-up can be overwhelming, but with the right plan and the right products, relief is just a few steps away. Here's how to make the most of Norms Medicated Wipes, Spray, and Cream during a typical 10-day flare-up.

EARLY SIGNS

Start with Norms Wipes to cleanse & cool

Days 1-3: Early Signs of Irritation and Itching

Start with Norms Medicated Wipes to clean and soothe the area at every opportunity. The cooling and refreshing ingredients in the wipes are perfect for addressing irritation and keeping things calm as the flare-up begins.

Pro Tip: Use the wipes as the foundation of your routine throughout the entire flare-up. They're gentle, effective, and safe for daily use to keep the area clean and comfortable.

RAMP UP

Add Norms Spray to numb & shrink

Days 4-6: Escalating Pain and Swelling

As discomfort increases, it’s time to add Norms Spray to your routine. The Spray delivers fast, no-touch relief for itching, pain, and swelling. It’s perfect for when you’re on the go or need a quick, mess-free application.

Pro Tip: Apply the Spray up to 4 times a day to reduce swelling and numb the area. Alternate the Spray with the Cream during this phase for targeted relief.

THE PEAK

Layer Norms Cream to heal & protect

Days 7-8: All The Bad Feelings

This is when you need Norms Cream the most. The Cream delivers maximum-strength relief, reducing intense swelling, pain, and burning while providing a soothing protective barrier.

Pro Tip: Use the Cream for deeper, longer-lasting relief when you have time for a more thorough application. Alternate with the Spray if needed for faster, touch-free relief between Cream applications.

THE COMEDOWN

Keep Norms close as you return to normal

Days 9-10: Recovery Mode

As the flare-up starts to subside, continue using Norms Wipes to clean and soothe the area. If needed, apply the Spray or Cream for any lingering discomfort.

Pro Tip: Even during recovery, maintaining a consistent routine with the Wipes ensures proper care and helps prevent future flare-ups.

OUR RELIEF BUN-DLE

Treat yourself to the Full Norms Treatment

Take the guesswork out of hemorrhoids

By stacking our products based on your needs and the severity of your symptoms, you’ll have a comprehensive system to tackle flare-ups from Day 1 to Day 10. Hemorrhoids can feel overwhelming, but relief doesn’t have to be complicated. The Full Treatment Bundle gives you a clear path forward—no guesswork, no gimmicks—just clean, calm, effective care every step of the way.

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YOUR 10-DAY RELIEF PLAN

We got your back, every step of the way

What To Use & When

Dealing with a flare-up can be overwhelming, but with the right plan and the right products, relief is just a few steps away. Here's how to make the most of Norms Medicated Wipes, Spray, and Cream during a typical 10-day flare-up.

EARLY SIGNS

Start with Norm Wipes to cleanse & cool

Days 1-3: Early Signs of Irritation and Itching

Start with Norms Medicated Wipes to clean and soothe the area at every opportunity. The cooling and refreshing ingredients in the wipes are perfect for addressing irritation and keeping things calm as the flare-up begins.

RAMP UP

Add Norms Spray to numb & shrink

Days 4-6: Escalating Pain and Swelling

As discomfort increases, it’s time to add Norms Spray to your routine. The Spray delivers fast, no-touch relief for itching, pain, and swelling. It’s perfect for when you’re on the go or need a quick, mess-free application.

THE PEAK

Layer Norms Cream to heal & protect

Days 7-8: All The Bad Feelings

This is when you need Norms Cream the most. The Cream delivers maximum-strength relief, reducing intense swelling, pain, and burning while providing a soothing protective barrier.

THE COMEDOWN

Keep Norms close as you return to normal

Days 9-10: Recovery Mode

As the flare-up starts to subside, continue using Norms Wipes to clean and soothe the area. If needed, apply the Spray or Cream for any lingering discomfort.

OUR RELIEF BUN-DLE

Treat yourself to the Full Norms Treatment

Take the guesswork out of hemorrhoids

By stacking our products based on your needs and the severity of your symptoms, you’ll have a comprehensive system to tackle flare-ups from Day 1 to Day 10. Hemorrhoids can feel overwhelming, but relief doesn’t have to be complicated. The Full Treatment Bundle gives you a clear path forward—no guesswork, no gimmicks—just clean, calm, effective care every step of the way.

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5% LIDOCAINE

Two people standing behind a counter with various Norms Hemorrhoid cream products, one holding a small container and the other in a lab coat.

First Time Applying?

An Easy Introduction to Targeted Soothing Relief

The Cream. The tried-and-true classic, reimagined for fast-acting precision and comfort.

Five Stars for Norms

What They Say About Our Norms Hemorrhoid Treatment Cream (Big Squeeze, 2oz, 5% Lidocaine)

Our customers rave about the Cream for its fast-acting relief during flare-ups. They frequently highlight its effectiveness in soothing discomfort and itching, making tough days a bit more bearable.


Relief Is a Process

The Full Norms Treatment

You may be wondering why we have three different products to help you treat your hemmies. Well, for some, it's a matter of preference. But those of us who've been around the block know that quick, effective and lasting relief requires a combination of the right tools and a bit of a ritual.

We suggest you combine the wipe with our spray or cream for a complete cleaning & treatment routine. Simply clean with a Wipe and then apply either Spray or Cream.

On The Go? You Can Always Rely On Our Trusty Roadies!

Our maximum strength cream and medicated wipe come in portable and discreet individually wrapped packets too