Norms Makes the Unmentionables Manageable
We're on a mission to normalize the treatment and conversation around embarrassing health issues from the butt to the gut (and beyond).
A Serious Response To Our Body’s Least Funny Jokes
Hemorrhoids. Constipation. Gas. Bloating. Diarrhea. Funky fungal flare-ups. If you’ve got a body, you’ve suffered from at least one of these. Maybe all of them. Maybe this week. You’re not alone. Most people deal with this stuff—they just don’t talk about it. And they’ve probably had a tough time treating it.
Norms makes these unmentionables manageable. We’re starting with hemorrhoids and a line of no-nonsense products for maximum relief with minimal friction. Then we’ll help out with your other perfectly normal bodily malfunctions.
Our Philosophy
- Talking about it is the first step to fixing it.
- Good products work. Great ones actually get used.
- No shame. No guesswork. No Nonsense.
Our Difference
- Serious medicine, made simple.
- Real relief at every stage.
- Convenient. Clean. Safe.
You Can Trust Us. We're Totally Normal.
"This One's Personal"
A personal message from Joshua Katz, Norms founder and 20+ year hemorrhoid sufferer. About why he had an obligation to fix everything that's broken about the embarrassing self-care category.
"A Public Service Announcement"
A reminder that you are not alone. Most people deal with this embarrassing stuff, they just don't talk about it. And they've probably had a tough time treating it. That's where Norms comes in.
"Our Products Solve Your Problems"
A video featuring Co-Founders Joshua & Carli introducing Norms Hemorrhoid Relief, a full line of no-nonsense products for maximum relief with minimal friction.
"This One's Personal"
A personal message from Joshua Katz, Norms founder and 20+ year hemorrhoid sufferer. About why he had an obligation to fix everything that's broken about the embarrassing self-care category.
"A Public Service Announcement"
A reminder that you are not alone. Most people deal with this embarrassing stuff, they just don't talk about it. And they've probably had a tough time treating it. That's where Norms comes in.
"Our Products Solve Your Problems"
A video featuring Co-Founders Joshua & Carli introducing Norms Hemorrhoid Relief, a full line of no-nonsense products for maximum relief with minimal friction.
How Are We Fixing What's Broken?
Serious Medicine, Made Simple
The other guys products are conspicuous, intimidating and confusing. We take a more low-key approach with approachable products that are just as effective but more intuitive to use.
Clinically Proven Formulas
Premium ingredients. FDA-compliant. Tested for safety and efficacy. Developed with Doctors.
All Maximum Strength
Strongest OTC formulations. Fast relief for severe symptoms. Works quickly, effectively, and consistently.
Easy To Use
Simple, intuitive design. Clear instructions. No confusion. Great for first-timers or longtime sufferers alike.
Simple Relief Program
A System (not just one product) for immediate relief, ongoing recovery, and prevention. No guesswork, just effective care.
For Home or On-the-Go
Portable formats. Single-use, no-touch options. Discreet, convenient care anywhere, anytime.
From Awkward to Use → Clear, Clean, and Travel-Friendly
Norms provides stigma-free, clinically proven, and user-friendly hemorrhoid relief products designed for real-life convenience and education.
- We've created an intuitive product system that helps customers know what to use, when, and why.
- Packaging and education work hand-in-hand to simplify care—no confusing instructions or fine print.
- Our formats are hygienic, effective, and built for modern routines—from at-home treatment to on-the-go relief.
From Humiliating to Buy → Discreet, Direct, and On-Demand
Norms offers discreet, user-friendly, and approachable products designed to eliminate pharmacy shame, simplify self-care, and normalize ownership through innovative design and education.
- We meet customers where they are: online—prioritizing DTC and fast delivery to eliminate pharmacy shame.
- Our product presentation is approachable, attractive, and intentionally low-key—designed to sit on a shelf, not hide in a drawer.
- We reframe self-care as something sensible, not secretive.
From Shameful to Own → Normal, Visible, and Proudly Yours
Norms promotes confidence and normalizes ownership through approachable design, educational content, and real-life storytelling that destigmatize common health experiences.
- Our brand design is confident but never clinical—neither cringe nor cutesy.
- We normalize ownership through lifestyle storytelling, real-people campaigns, educational content and a tone that says “we get it.”
- Our larger mission: to destigmatize an experience shared by more than half of all adults—and turn a taboo into a talking point.
What's Our Angle?
Personal Care By People Who Care
A Real Doctor. Real Patients. On a mission to fix everything broken about how these things are treated.
“You're not alone, you're not weird, and there are things we can do to make you feel better”
Dr. Wendi LeBrett, Founding Partner and Medical Advisor
We're Here to Talk About the Things Nobody Wants To Talk About
At Norms, we believe talking about hemorrhoids is the first step to treating them. Through our Totally Normal Conversations podcast with Dr. Wendi and other content series, we're breaking taboos with expert insights, real experiences, and just enough humor to make the uncomfortable comfortable. Because when embarrassing health issues feel normal to discuss, getting help feels normal too.
Hemorrhoids 101 With Dr. Wendi
How To Wipe, Cream & Spray
How To Use Norms Medicated Wipes
How To Use Norms Hemorrhoid Spray
How To Use Norms Hemorrhoid Cream
How To Use Norms Medicated Wipes
How To Use Norms Hemorrhoid Spray
How To Use Norms Hemorrhoid Cream
Hemorrhoids? We've Got You.
We're proud to introduce our full Suite of maximum strength hemorrhoid products in three feel-good formats: Medicated Wipes, a Hemorrhoid Spray and a Hemorrhoid Cream. We've also got individually wrapped versions we call "Roadies" for when you're out-and-about or on the go.
- Homies
- Roadies
Medicated Wipes
Hemorrhoid Spray
Hemorrhoid Cream
Squeezies
Wipe Outs
Medicated Wipes
Hemorrhoid Spray
Hemorrhoid Cream
Squeezies
Wipe Outs