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Get to know the Hemorrhoid Cream

Hemorrhoid Cream

A maximum strength healing cream that delivers rapid pain relief, reduces swelling and provides lasting protection

$29.99
BUY ON AMAZON amazon logo amazon logo

The most lidocaine we can legally put into a cream

Free of parabens, fragrances and Phthalates. Hypoallergenic. Dermatologist tested.

Comes with 24 multi-colored finger cots


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HEALS

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Soothes the pain, heals the problem. Relieves itching, burning, and swelling while creating a protective barrier for lasting comfort. It’s targeted relief where you need it most. Got questions? We’ve got answers.

Our Maximum Strength Formula

Relief that targets where it hurts most. Our Hemorrhoid Cream formula delivers powerful, focused care to soothe pain, reduce swelling, and heal irritation.

This is more than just a cream—it’s a medical-grade product designed for maximum relief and long-lasting protection. Every FDA-approved ingredient plays a precise role in tackling discomfort head-on, so you can feel like yourself again.

Let’s take a closer look at what makes this cream so effective.

Lidocaine (5%)

Local Anesthetic
Numbs the area to quickly relieve pain and itching

Lidocaine is the MVP of pain relief, numbing the affected area almost instantly. It’s the highest concentration allowed in OTC products and provides targeted comfort so you can move on with your day.

Phenylephrine HCl

Vasoconstrictor
Tightens blood vessels to reduce swelling and relieve pressure.

Phenylephrine HCl helps by narrowing blood vessels, which brings down swelling and eases that uncomfortable pressure and itching. It’s like giving the affected area a little reset, so you can get on with your day without constantly noticing it.

Glycerin

Protectant
Forms a protective barrier to promote healing

Glycerin locks in moisture and keeps sensitive areas hydrated, ensuring the skin stays soft, soothed, and less prone to irritation during healing.

Aloe

Soothing Agent
Calms, hydrates, and helps heal irritated skin

Aloe is like a gentle hug for irritated skin. It cools, soothes, and keeps the area hydrated, which is a big deal when dealing with hemorrhoids. Plus, it helps the skin heal faster and stay calm.

What's Not In Our Hemorrhoid Cream

When it comes to taking care of your most sensitive areas, every ingredient matters. That’s why we’ve left out the unnecessary irritants and brought in the science-backed care, so you can feel confident, comfortable, and cared for—every time you reach for Norms.

Paraben Free

No parabens here—those synthetic preservatives don’t belong near your sensitive skin. We keep it clean so you can keep your peace of mind.

Fragrance-Free

Scent-free and stress-free. No added perfumes means no irritation, just comfort where you need it most.

Phthalate-Free

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Hypoallergenic

Gentle by design. Our formulas are crafted to be kind to sensitive skin, reducing the chances of an unwanted reaction.

Plastic-Free

Our plant-based wipes avoid harmful plastics, making them safer for your body and the planet.

No Chemical Binders

Simple, natural ingredients ensure a healthier, more soothing experience.

Dermatologist Tested

Trusted by professionals to ensure the highest standard of care for your comfort and safety.

Frequently Asked Questions

What makes Norms Hemorrhoid Cream different from other brands?

Norms is specially formulated with 5% lidocaine—the most allowed in an over-the-counter cream—to provide maximum strength relief. It’s also paraben-free, fragrance-free, phthalate-free, hypoallergenic, and dermatologist-tested for your peace of mind.

Can Norms Hemorrhoid Cream be used with other hemorrhoid treatments?

Yes, Norms Hemorrhoid Cream can be used in combination with wipes or suppositories, but consult your doctor if you're using multiple treatments.

How often can I use Norms Hemorrhoid Cream?

You can apply the cream up to three times daily or after each bowel movement, as directed.

Does Norms Hemorrhoid Cream provide immediate relief?

Yes, the formula includes lidocaine and phenylephrine for rapid relief from pain, itching, and swelling.

Can Norms Hemorrhoid Cream help with swelling?

Yes, the phenylephrine in the cream helps reduce swelling by shrinking hemorrhoidal tissue.

Does Norms Hemorrhoid Cream leave a greasy residue?

No, the cream is designed to absorb quickly into the skin without leaving a greasy residue.

Is Norms Hemorrhoid Cream suitable for sensitive skin?

Yes, it is formulated to be gentle and effective for all skin types, including sensitive skin.

Hemorrhoid Cream Drug Facts

For the official-looking FDA-approved version of our Drug Facts panel, check out the product images. We wrote them out for you below just in case.

Active ingredients Glycerin 20%, Lidocaine 5%, Phenylephrine HCl 0.25%.

Uses • Helps relieve the pain, itching, and burning associated with hemorrhoids. • Temporarily shrinks hemorrhoidal tissue. • Temporarily provides a coating for relief of anorectal discomforts. • Temporarily protects irritated areas and inflamed perineal skin.

Warnings For external use only.

When using this product • Do not exceed recommended daily dosage unless directed by a doctor. • Do not put this product into the rectum by using fingers or any mechanical device or applicator.

Ask a doctor or pharmacist before use if you • Have difficulty in urination due to enlargement of the prostate gland. • Have diabetes, heart disease, high blood pressure, or thyroid disease. • Are presently taking a prescription for high blood pressure or depression.

Stop use and ask a doctor if • Condition worsens or does not improve within seven days. • Bleeding occurs.
If pregnant or breastfeeding Ask a healthcare professional before use.Keep out of reach of children. If swallowed, seek medical help or contact a Poison Control Center right away.

Directions • Adults: Apply up to 3 times daily or after each bowel movement. When practical, cleanse the affected area with mild soap and warm water and rinse thoroughly. Gently dry by patting or blotting with toilet tissue or soft cloth before each application of this product. • Children under 12 years of age: Consult your pediatrician.

Other Information Store at 15°–30°C (59°–86°F) to avoid melting.

Inactive Ingredients Aloe barbadensis leaf extract, BHA, cellulose gum, cetyl alcohol, citric acid, disodium EDTA, ethylhexylglycerin, glyceryl stearate, mineral oil, panthenol, phenoxyethanol, propyl gallate, propylene glycol, sorbitan olivate, steareth-21, stearyl alcohol, tocopherol, tocopheryl acetate, water, xanthan gum.

YOUR 10-DAY RELIEF PLAN

We got your back, every step of the way

What To Use & When

Dealing with a flare-up can be overwhelming, but with the right plan and the right products, relief is just a few steps away. Here's how to make the most of Norms Medicated Wipes, Spray, and Cream during a typical 10-day flare-up.

EARLY SIGNS

Start with Norm Wipes to cleanse & cool

Days 1-3: Early Signs of Irritation and Itching

Start with Norms Medicated Wipes to clean and soothe the area at every opportunity. The cooling and refreshing ingredients in the wipes are perfect for addressing irritation and keeping things calm as the flare-up begins.

Pro Tip: Use the wipes as the foundation of your routine throughout the entire flare-up. They're gentle, effective, and safe for daily use to keep the area clean and comfortable.

RAMP UP

Add Norms Spray to numb & shrink

Days 4-6: Escalating Pain and Swelling

As discomfort increases, it’s time to add Norms Spray to your routine. The Spray delivers fast, no-touch relief for itching, pain, and swelling. It’s perfect for when you’re on the go or need a quick, mess-free application.

Pro Tip: Apply the Spray up to 4 times a day to reduce swelling and numb the area. Alternate the Spray with the Cream during this phase for targeted relief.

THE PEAK

Layer Norms Cream to heal & protect

Days 7-8: All The Bad Feelings

This is when you need Norms Cream the most. The Cream delivers maximum-strength relief, reducing intense swelling, pain, and burning while providing a soothing protective barrier.

Pro Tip: Use the Cream for deeper, longer-lasting relief when you have time for a more thorough application. Alternate with the Spray if needed for faster, touch-free relief between Cream applications.

THE COMEDOWN

Keep Norms close as you return to normal

Days 9-10: Recovery Mode

As the flare-up starts to subside, continue using Norms Wipes to clean and soothe the area. If needed, apply the Spray or Cream for any lingering discomfort.

Pro Tip: Even during recovery, maintaining a consistent routine with the Wipes ensures proper care and helps prevent future flare-ups.

OUR RELIEF BUN-DLE

Treat yourself to the Full Norms Treatment

Take the guesswork out of hemorrhoids

By stacking our products based on your needs and the severity of your symptoms, you’ll have a comprehensive system to tackle flare-ups from Day 1 to Day 10. Hemorrhoids can feel overwhelming, but relief doesn’t have to be complicated. The Full Treatment Bundle gives you a clear path forward—no guesswork, no gimmicks—just clean, calm, effective care every step of the way.

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YOUR 10-DAY RELIEF PLAN

We got your back, every step of the way

What To Use & When

Dealing with a flare-up can be overwhelming, but with the right plan and the right products, relief is just a few steps away. Here's how to make the most of Norms Medicated Wipes, Spray, and Cream during a typical 10-day flare-up.

EARLY SIGNS

Start with Norm Wipes to cleanse & cool

Days 1-3: Early Signs of Irritation and Itching

Start with Norms Medicated Wipes to clean and soothe the area at every opportunity. The cooling and refreshing ingredients in the wipes are perfect for addressing irritation and keeping things calm as the flare-up begins.

RAMP UP

Add Norms Spray to numb & shrink

Days 4-6: Escalating Pain and Swelling

As discomfort increases, it’s time to add Norms Spray to your routine. The Spray delivers fast, no-touch relief for itching, pain, and swelling. It’s perfect for when you’re on the go or need a quick, mess-free application.

THE PEAK

Layer Norms Cream to heal & protect

Days 7-8: All The Bad Feelings

This is when you need Norms Cream the most. The Cream delivers maximum-strength relief, reducing intense swelling, pain, and burning while providing a soothing protective barrier.

THE COMEDOWN

Keep Norms close as you return to normal

Days 9-10: Recovery Mode

As the flare-up starts to subside, continue using Norms Wipes to clean and soothe the area. If needed, apply the Spray or Cream for any lingering discomfort.

OUR RELIEF BUN-DLE

Treat yourself to the Full Norms Treatment

Take the guesswork out of hemorrhoids

By stacking our products based on your needs and the severity of your symptoms, you’ll have a comprehensive system to tackle flare-ups from Day 1 to Day 10. Hemorrhoids can feel overwhelming, but relief doesn’t have to be complicated. The Full Treatment Bundle gives you a clear path forward—no guesswork, no gimmicks—just clean, calm, effective care every step of the way.

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ALOE

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5% LIDOCAINE

First Time Applying?

An Easy Introduction to Targeted Soothing Relief

The Cream. The tried-and-true classic, reimagined for fast-acting precision and comfort.

What They Say About Our Hemorrhoid Cream

Our customers rave about the Cream for its fast-acting relief during flare-ups. They frequently highlight its effectiveness in soothing discomfort and itching, making tough days a bit more bearable.


Relief Is a Process

The Full Norms Treatment

You may be wondering why we have three different products to help you treat your hemmies. Well, for some, it's a matter of preference. But those of us who've been around the block know that quick, effective and lasting relief requires a combination of the right tools and a bit of a ritual.

We suggest you combine the wipe with our spray or cream for a complete cleaning & treatment routine. Simply clean with a Wipe and then apply either Spray or Cream.

On The Go? You Can Always Rely On Our Trusty Roadies!

Our maximum strength cream and medicated wipe come in portable and discreet individually wrapped packets too