{"title":"Merch","description":"\u003cp class=\"p1\"\u003eA small but mighty lineup of Norms headwear. Six hats, each with its own personality—washed, worn-in, and made to be lived in. Designed in-house and finished by hand in Los Angeles.\u003c\/p\u003e","products":[{"product_id":"norms-hats","title":"Hemmies Dad Hat – Washed Cotton Norms Cap | Adjustable Strapback","description":"\u003cp class=\"p1\"\u003eA little humor goes a long way. A washed cap with our “Hemmies” script in soft, hand-applied flock. It’s playful without trying too hard—like most good things.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePigment-dyed, 6-panel dad hat\u003c\/li\u003e\n\u003cli\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli\u003eHand-applied flocked graphic\u003c\/li\u003e\n\u003cli\u003eSoft, broken-in feel\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norms","offers":[{"title":"Default Title","offer_id":53250989261165,"sku":"Hat_Hemmies_GreenW_Y","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/5692\/7341\/files\/Norms_Hat_Hemmies_Green_W_Front.jpg?v=1777408159"},{"product_id":"norms-hats-classic-norms","title":"Norms Camo Hat – RealTree™ Adjustable 6-Panel Cap","description":"\u003cp class=\"p1\"\u003eThe classic—just a little more outdoors.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA structured 6-panel cap built with authentic \u003cspan class=\"s1\"\u003eRealTree™ camo\u003c\/span\u003e, giving this version of our Classic Norms hat a more rugged, field-ready edge. It’s not pigment-dyed like our dad hats, and carries a slightly more structured shape that holds up over time.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFinished with the signature Norms logo up front—clean, direct, and unmistakable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6-panel structured cap (non–dad hat)\u003c\/li\u003e\n\u003cli\u003eAuthentic RealTree™ camo pattern\u003c\/li\u003e\n\u003cli\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli\u003eClassic Norms logo front graphic in bright orange\u003c\/li\u003e\n\u003cli\u003eMore structured fit with a durable feel\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norms","offers":[{"title":"Default Title","offer_id":53267539525997,"sku":"Hat_Classic_Camo_O","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/5692\/7341\/files\/Norms_Hat_Classic_Camo_O_Front.jpg?v=1777408159"},{"product_id":"norms-hats-metal-norms","title":"Metal Norms Camo Hat – RealTree™ Cap with Glow-in-the-Dark Graphic","description":"\u003cp class=\"p2\"\u003eA little louder. Especially at night. A structured 6-panel cap built with authentic \u003cspan class=\"s1\"\u003eRealTree™ camo\u003c\/span\u003e, giving the Metal Norms graphic a more aggressive, high-contrast backdrop. The white front graphic isn’t just for show—it’s\u003cstrong\u003e \u003c\/strong\u003e\u003cspan class=\"s1\"\u003eglow-in-the-dark\u003c\/span\u003e, charging in daylight and coming to life after dark.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eNot pigment-dyed like our dad hats, this one has a slightly more structured shape and a tougher overall feel.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6-panel structured cap (non–dad hat)\u003c\/li\u003e\n\u003cli\u003eAuthentic RealTree™ camo pattern\u003c\/li\u003e\n\u003cli\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli\u003eGlow-in-the-dark front graphic\u003c\/li\u003e\n\u003cli\u003eMore structured fit with a durable feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp class=\"p2\"\u003eIf you want to push tone further, we could lean into something like “subtle by day, questionable by night”—but this keeps it consistent with the rest of the line.\u003c\/p\u003e","brand":"Norms","offers":[{"title":"Default Title","offer_id":53267542376813,"sku":"Hat_Metal_BlackW_W","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/5692\/7341\/files\/Norms_Hat_Metal_BlackW_W_front.jpg?v=1777408160"},{"product_id":"norms-hats-classic-norms-cream","title":"Norms Classic Dad Hat – Cream | Washed Cotton Strapback Cap","description":"\u003cp class=\"p1\"\u003eA lighter take on the essential. This washed cream dad hat delivers the same everyday reliability in a softer palette. The bold Norms logo is applied by hand in Los Angeles, adding just enough contrast without overdoing it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePigment-dyed, 6-panel dad hat\u003c\/li\u003e\n\u003cli\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli\u003eHand-applied Norms logo\u003c\/li\u003e\n\u003cli\u003eRelaxed fit with a worn-in finish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norms","offers":[{"title":"Default Title","offer_id":53267542540653,"sku":"Hat_Classic_Cream_O","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/5692\/7341\/files\/Hat_Classic_Cream_B_Front.jpg?v=1777408159"},{"product_id":"norms-hats-classic-norms-cream-copy","title":"First Class Dad Hat – Washed Indigo Norms Cap | Adjustable Strapback","description":"\u003cp class=\"p1\"\u003eFor those who prefer a little elevation. A washed indigo dad hat with a relaxed fit and a clean, confident statement up front. The “First Cl(ass)” graphic is applied by hand in Los Angeles, giving it a soft, slightly raised finish that feels as good as it looks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePigment-dyed, 6-panel dad hat\u003c\/li\u003e\n\u003cli\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli\u003eHand-applied flocked graphic\u003c\/li\u003e\n\u003cli\u003eEasy, broken-in feel from the start\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norms","offers":[{"title":"Default Title","offer_id":53267542671725,"sku":"Hat_Firstclass_BlueW_O","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/5692\/7341\/files\/Norms_Hat_FirstClass_BlueW_W_Front.jpg?v=1777408159"},{"product_id":"norms-hats-classic-norms-black","title":"Norms Classic Dad Hat – Black | Washed Cotton Strapback Cap","description":"\u003cp class=\"p1\"\u003eThe one you reach for without thinking. A washed-down black dad hat with a soft, broken-in feel from day one. Finished with our classic Norms logo, applied by hand in Los Angeles for a subtle, tactile texture that gets better over time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePigment-dyed, 6-panel dad hat\u003c\/li\u003e\n\u003cli\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli\u003eCustom Norms graphic, hand-applied in Los Angeles\u003c\/li\u003e\n\u003cli\u003eLow-profile fit with a naturally worn-in look\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norms","offers":[{"title":"Default Title","offer_id":53267542933869,"sku":"Hat_Classic_BlackW_W","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/5692\/7341\/files\/Norms_Hat_Classic_BlackW_W_Front.jpg?v=1777408159"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/5692\/7341\/collections\/Norms_Hats_Collection.jpg?v=1777410950","url":"https:\/\/getnorms.com\/collections\/merch.oembed","provider":"Norms","version":"1.0","type":"link"}